Keeping Home and Work Separate on Social May Become Law
Maybe the new password for client channels should be N-O-T-Y-O-U-R-S.
Social media policies are something few companies have in print–but they really should consider creating such guidelines immediately. The reason is simple: social media is now as much of a part of PR as the classic press release.
To wit, traditional PR teams are becoming familiar with the “digital PR strategist” role. This is a necessity for an integrated process; however, said strategist needs to know how important it really is to keep one’s home and work lives separate on social.
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