Stephanie Brocoum has been named VP of marketing for the footwear brand Keds. She will be overseeing the PR, social media, and other marketing efforts for Keds, furthering the “Timeless American Original” branding. She’ll also be managing the brand’s relationships with its partner agencies. She was previously the SVP of marketing for Rue La La.
Lisa Porter, former deputy political director for ABC News, has joined The Lippin Group as VP. She will be based in the firm’s Los Angeles office, working with corporate entertainment and emerging media clients. Most recently, Porter was working as a consultant with entertainment clients including Paramount Pictures. She’s also served as an executive producer at WashingtonPost.com.
Colin Mackay has joined APCO Worldwide as director of the firm’s healthcare practice in Brussels. He was previously the director of comms and partnerships for the European Federation of Pharmaceutical Industries and Associations. he’s also served as the head of Weber Shandwick’s healthcare practice in Brussels.
Ketchum’s Mindy Rubinstein was promoted to chief communications officer, a new position at the firm. She’ll be responsible for the internal and external comms for the firm. She was previously a partner and director of corp comms at the firm and, after joining the firm in 2001, developed the firm’s branding platform, ““Passion and Precision,” which continues today. (h/t PRWeek)
Lars Rosene has been named senior adviser of sustainability at Allison & Partners, counseling clients on global CSR, brand strategy, and reputation in the corporate practice. Rosene is also president and CEO of Zelo Public Relations.
Euro RSCG Worldwide PR has officially introduced the Buzz Group, which seeks to squeeze major buzz out of small budgets. The group is led by SVP Beth Kitzingerand already boasts a client list that includes singer Mary J. Blige and Chiquita.