Katie Couric’s Smile Electrifies PR for Iraqi Power Company

Iraq’s Electricity Ministry is fighting its reputation for corruption and inefficacy by plastering billboards featuring Katie Couric and her winning smile around Baghdad. This strange PR campaign resulted from the ministry’s need to placate a disgruntled population sweltering in 110-degree heat while navigating an obstacle course of religious and cultural mores.

The one rule the ministry chose to ignore, however, is the rule banning the theft of copyrighted material. But oh well. When rebuilding a nation, electricity trumps intellectual property rights.

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