We felt like the tweeters overreacted a bit to the Kate Spade bag that appears to read “I Love Kony” this week, but the brand apparently disagrees: today they announced plans to pull all the existing bags from stores.
Group SJR, the Hill + Knowlton Strategies company that represents the brand, issued the following statement:
This bag was designed as a celebration of kate spade new york, using the abbreviation of our name, kate (spade) new york. We regret the interpretation of this tote’s design and apologize for any misunderstanding. We take customer feedback seriously and are actively working to withdraw these items from our stores and wholesale partners.
It was an unfortunate incident, but this move appears to be the best way to tamp down the unintentional controversy. Worst of all, Joseph Kony is still alive and well despite Invisible Children‘s best guerrilla marketing efforts.