Justin Bieber Turns Crisis Into Triumph. Again.

If Justin Bieber should ever decide that being an international pop superstar with millions of fans isn’t really his thing, he can definitely become a crisis PR specialist.

Bieber was involved in a weekend kerfuffle with a paparazzo while he was leaving a California mall with Selena Gomez and the pap caught a bad one from the Biebs. That’ll learn ya.

So while the investigation into the incident continues, Bieber is taking the attention and using it to release a new song, “Die

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