Justin Bieber and the Art of Personal PR
Good public relations experts are able to adjust to breaking bad news, provide damage control on all media fronts, advise their clients, and take control of the narrative so that it works in their favor.
Great public relations experts are able to see disasters before they even happen and take the necessary steps to make sure bad behaviors and press never materialize.
And so, as PR industry junkies, we wonder why almost all young pop stars seem to alienate their fans, the press and the public at large when they grow up—which is something not even millions of dollars can prevent.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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