Just What Is the Relationship Between Twitter and TV?
Marking another evolutionary step in the dynamics between the public and the ways we consume information, Nielsen has released its first survey measuring the impact of Twitter on TV audiences, and vice versa.
The study didn’t unearth any groundbreaking revelations. That’s the funny thing about studies meant to mine us, the public, for information: We’re not surprised by the things we do. The data from Nielsen’s “Twitter Causation Study” reveals that 29 percent of the time Twitter does in fact “meaningfully” affect TV ratings, particularly unscripted programming such as reality TV shows and sports coverage.
Anyone
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