In case you haven’t seen it, the latest PSA created by Sheryl Sandberg‘s Lean In along with Lifetime, BBDO and The Girl Scouts of America concerns the persistent use of the word “bossy” to describe ambitious women—particularly those in leadership positions.
We think you’ll agree with the mini-campaign’s message: “bossy” is an obvious stand-in for another, more demeaning B-word.
If we had to make one tiny critique, we might say that the PSA could have included more men given the fact that they are the ones who need to hear this most.
And we don’t really need to say it, but an appearance in the next Lean In campaign would be publicity gold for any brand or personality.
Now for the big question: what words have outlived their usefulness to the communications industry? We can think of a few…