Journalists Want PR Pros to Step Up Their Pitch Game

The key? Multimedia.

shutterstock_216261145The majority of American journalists feel their job has become more difficult over the past five years. And that story pitch you just sent? It’s probably not helping.

According to a new survey by ISEBOX.com, journalists currently have to work harder and produce more than ever before in order to make a living, and the way corporate communications and PR pros are pitching stories and content is only adding to writers’ frustration and increased hours in front of the computer.

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