Johnson's Baby Sort-of Apologizes to Concerned Moms
You may have heard at some point over the past few years that Johnson & Johnson’s massive baby products line encountered something of a credibility problem.
A quick recap: in 2009, the Campaign for Safe Cosmetics called upon the company to remove certain proven carcinogenic ingredients from its baby shampoos. J&J promised to remove the elements and earned a spot atop the Forbes “America’s most trusted brands” list for 2011. However, a subsequent report claimed that, despite the company’s promise to make safer products, one would have to buy its “natural” shampoo (which was twice as expensive) to ensure the absence of those carcinogens.
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