Johnson & Johnson Loves You Very, Very Much
After a 10-year hiatus, Johnson & Johnson is back in the brand identity game. A slew of recent recalls, law suits and bad press, have undermined J& J’s relationship with the public and the corporate juggernaut knows it’s time for some damage control. That’s why it is targeting the golden goose of emotional marketing: your family.
Even the most cynical realms of the public can’t resist the emotional pull of the love felt between a mother and her child, a grandfather and his granddaughter, a teacher and her students.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in