John Oliver Has Some Thoughts on Native Advertising
Different people in the media have very different opinions on native advertising. You may recall that Wall Street Journal editor Gerard Baker called the practice “a Faustian bargain” before his own paper jumped head-first into the trend by launching its own in-house native ad studio.
John Oliver laid out the terms of the debate on his increasingly impressive HBO show Last Week Tonight. If you have ten free minutes, this clip is worth a watch.
Of course, one of the funniest aspects of this extended rant is the seemingly legitimate paid promotion for Mountain Dew that appears between the three and four-minute marks. The
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