Edelman has made a lot of high profile hires as of late. The latest is Joe Kingsbury, formerly social media practice lead for North America at Text 100. He joins Edelman as SVP, director of online engagement, in the corporate public affairs department.
“I think that it says something, hopefully, about where I think the industry is going, which is kind of digging even deeper into client’s needs as opposed to talking about tools,” Kingsbury told PRNewser today.
He added that he’ll be focusing on digital strategy from a B2B perspective, and working with clients in technology, financial services and healthcare.