The Boston College Center for Corporate Citizenship and Reputation Institute (there’s a whole center for CSR!) has released the 2010 Corporate Social Responsibility Index, a report it has put out for three years. Johnson & Johnson tops the list followed by The Walt Disney Company and Kraft Foods respectively. For the entire top ten, click here.
The index is based on a survey of 7,790 consumers, who are asked about how the companies treat its stakeholders, including employees and the global community. The study also found that a good reputation for CSR also impacts a company’s reputation in areas like citizenship and governance. Financial services companies were at the bottom of the list.
Studies show that millennials are seeking out jobs and careers that have meaning attached to them. And, judging by some of the workshops at the PRSA conference this week – there were two discussions about cause marketing one day, both with packed audiences – CSR is still important to many organizations. Effectively implementing socially responsible programs is still a work in progress for many.