Jeremy Lin: The Brand

“Linsanity” struck again last night, with Jeremy Lin scoring the game-winning buzzer-beating three-point shot that gave the Knicks their sixth win in a row. Jeremy Lin is doing it all day and we’re drowning in puns.

With this incredible run, Lin’s marketing and branding value has gone through the roof. Ratings for the MSG Network have jumped, despite an ongoing dispute with Time Warner Cable. Traffic to Knicks websites has skyrocketed. And sales of the number 17 jersey are doing well.

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