If you’re a Twitter user, you’re familiar with the hashtag #FML, a shortened version of a certain profane statement that usually accompanies self-pitying tweets like these:
At the self serve check out buying cheese n bacon buns the hot couple next to me buying condoms #fml
Today at work, I asked a patient with an amputated arm what his dominant hand was… #FML
While most of us encounter these tweets with a mix of amusement and sympathy, few actually reach out to help these poor unfortunate souls get their effed-up lives back on track. Enter Jello-O:
— JELL-O (@JELLO) May 20, 2013
— JELL-O (@JELLO) May 23, 2013
Between now and June 14, everyone who tweets the hashtag #FML will be automatically entered for a change to win “Fun My Life” prize packs “specially created to get their life back on track.” The company has also launched JelloFML.com, which allows fans to follow along as the creative campaign progresses.
Author John Gardner once wrote, “Self pity is easily the most destructive of the non-pharmaceutical narcotics; it is addictive, gives momentary pleasure and separates the victim from reality.” Perhaps. But it could also win you a mysterious prize pack of Jell-O-related awesomeness, so…tweet on, miserable martyrs!