JCPenney had a bad day after people became outraged over a t-shirt that read “I’m too pretty to do homework so my brother has to do it for me.” The t-shirt was aimed at girls between the ages of seven and 16 and was being sold online during the back-to-school season. Ugh. Don’t these folks listen to any Beyoncé? Who run the world? A caption for the shirt read: “Who has time for homework when there’s a new Justin Bieber album out?”
The shirt generated tons of angry tweets (“I’m too pretty (and smart and pissed off) to buy your cheapass clothes,” wrote one woman), drew ire from blogs, and led to a petition against the retailer, forcing JCPenney to issue an apology and take down the offending cheapass shirt.
A spokesperson for the company told ABCNews.com, “We’re reaching out to our customers who are unhappy to apologize and to let them know that the T-shirt is no longer available.”
Besides the overall dumbness of the shirt, it’s really a failure on the part of JCPenney to understand who their customer is — mom. The kids might be going back to school, but it’s mom that’s doing most of the school shopping. And she’s not going to send her daughter back to class with crap written across her chest saying she’s not doing homework. Ugh.