Jay-Z's Newest Gig: Big-Name Sports Agent or Marketing Man?
You may have heard something about Shawn “Jay-Z” Carter’s decision to expand his business empire into the world of sports management and PR. You may have also heard about the newly-founded Roc Nation Sports‘s first big win — swiping New York Yankees all-star Robinson Cano from Scott Boras, the most powerful agent in baseball. Makes for a nice press release, doesn’t it?
This is all well and good, but it raises a question: what, exactly, is Jay-Z’s role in this venture? Is he really a sports rep, or is he just doing his usual thing as master of promotional initiatives?
Something tells us that this latest story is closer to Carter’s relationship with the Brooklyn Nets than the traditional sports rep game.
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