James Patterson's Newest Book Will Self-Destruct in 24 Hours
Most ridiculous book promo stunt ever?
When you hear the name “James Patterson,” what do you think? We think paperback thrillers and print ads on the subway.
In what has to be 2015’s most ridiculous stunt to date, New York ad agency Mother and marketing/PR firm AGW Group launched a campaign to promote his newest novel, Private Vegas.
First, check out the video:
Well, that was certainly intense…and the offer appears to be real.
A quick visit to Patterson’s homepage reveals the details; even the URL is something of a masterpiece.
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