Hollywood publicists are coming up with new and innovative ways to push their clients’s projects during awards season, aren’t they? We find it interesting to consider the fact that some in the industry work as “Oscar publicists” pushing clients’ movies to Academy voters six months a year—and that star PR man Warren Cowan claimed to have created the Oscar campaign in 1946 when he pitched The Los Angeles Times to support Joan Crawford for best actress.
Now A24 Films has created a far more audacious campaign urging voters to consider giving James Franco an award for his performance as a white rapper/drug dealer/general scumbag in Harmony Korine‘s Spring Breakers, which nobody saw despite the fact that related promos shamelessly used young former Disney starlets in bikinis as marketing gimmicks.
A spokesperson for the company told The Hollywood Reporter:
James Franco has created a character so indelible it deserves recognition. We are excited to be able to support it with a campaign and know the impact of Alien will last far past this awards season.
To which we respond: Whoa there, calm down and consider the word “hyperbole“. That statement might be even less compelling than Franco’s high-school level deconstruction of two Raymond Carver stories, which appeared in Vice last week for some completely unknown reason.