James Bond to Drink Heineken, Would Rather Have a Martini
Daniel Craig, the latest actor to play James Bond, has called the partnership with Heineken “unfortunate,” but says he understands that the financial demands of a big movie require product placement. Not exactly a ringing endorsement for a sponsor that could be paying as much as $45 million for the privilege.
“This movie costs a lot of money to make, it costs nearly as much again if not more to promote, so we go where we can,” Craig told Moviefone.com.
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