J.Crew Is Selling Clothes In Size 000 Because of Asia
The company says the Asian market finds the previous sizes too big. Critics say it's "vanity sizing."
J. Crew, purveyor of the $250 Collection Jeweled Paillette Boy Shirt (pictured right), has added a new size to its spectrum: 000. Because 00 wasn’t small enough? Because we’re all dieting so much that we need something to wear before we disappear? Because obesity is a myth?
Actually the retailer says it’s responding to feedback from Asia.
“We are simply addressing the demand coming from Asia for smaller sizes than what we had carried. Our sizes typically run big and the Asia market tends to run small,” a company spokesperson told CNBC.
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