Is the Public, and the PR Industry, Ready for Test-Tube Burgers?

From the McRib to allegedly gluten-free products, the nexus of food and public relations has always been big business. Sadly, some of that PR involves companies and brands attempting to obfuscate the dietary content of their offerings. However, as the foodie generation grows older, consumers are becoming more discerning about the foods they consume.

So, this week, as the first test-tube hamburger was served pan-fried in London for all the public to see, PR professionals can’t help but wonder what this wonder food means to our industry.