Is the Firefox Exodus a PR Issue for Yahoo?
When Yahoo! landed Firefox, the company was back in the search business. And then consumers remembered Google Chrome. PR issues much?
As TechCrunch reported on Dec. 1 (thanks for the artwork), Firefox 34 recently launched via its new search partner Yahoo!
Firefox users accustomed to the minimalistic home screen showcasing the Google search bar are now greeted by a more purple hue.
You would think that new heliotrope shade of love were a sinister black light, because users are leaving Firefox like mosquitoes attacked with a can of repellent. Is the Google Chrome brand so much more powerful, or is this simply a lack of brand trust among users?
There’s a PR issue here.
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