Is the 'Client/Partner' Label Spin or a Serious Definition?
If you work with new business pitches for any amount of time, you will see one of the hidden mysteries of PR pitching unfold in a matter of minutes: how an agency transforms from a vendor to a “trusted partner.”
This is the magical moment when PR agencies are no longer looked at as “hired guns,” but rather “extensions of the marketing team to help reach a common goal.” This is when value of opinion becomes a thing.
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