Is Social Media's Branding Power Overstated?
Despite the intense focus on social media and measurement in PR and marketing departments, a new and somewhat surprising study from web content management provider Kentico Software downplays social content’s ability to define a brand.
Just under half of customers around the world claim to have recommended a product or service on a social media site, but the Kentico survey implies that home pages are far more important than social media accounts when it comes to establishing a brand’s reputation.
Some
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