Is PR Moving Toward a Freelance Model?

This research was conducted in order to promote Elance‘s job search and placement products, but it includes some points worth repeating: 6 in 10 companies involved said they plan to hire more freelancers in the coming year, with a particular focus on “people who work in sales and marketing, design, writing, and information technology.”

Don’t know about you, but that sounds a whole lot like everybody we know.

Elance calls it “a monumental shift toward fractional work“, and the reason for the move is obvious: companies can get more work done while spending less in the long run by signing freelancers on a per-project or per-hour basis rather than bringing them in-house.

But