Is PR Cutting Out the Middle Man?
That’s the question Advertising Age‘s Michael Bush asks in a story today. By creating their own original content and hosting it online on their own websites and sites like Facebook and Youtube, companies are increasingly going direct to the consumer.
This is in line with a recent survey we highlighted last week that revealed 86% of companies are creating or plan to create original content. Bush cites companies including Best Buy, MasterCard and Proctor and Gamble.
“Sometimes
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