Is Coca-Cola's New Ad with Exploited Workers 'The Real Thing' or a Fake PR Stunt?

coke commercials

Sure, they look happy. It’s possible they don’t know they’re being used for PR brownie points.

When some global companies — from car manufacturers to retail developers — spend millions of dollars on advertising, there is always a “one-upsmanship” that exists in whiteboard and brainstorm meetings. Forget the wheel. They want to reinvent an entirely new mode of transportation with every new campaign.

Coca-Cola is known for that happy-happy-joy-joy advertising. From cutesy polar bears sucking down caffeine to legendary football players throwing their stank jersey at a child football fan, Coke has come up with iconic advertisements.

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