Is Chipotle Using Avocado Games to Rebuild Its Fanbase?
Norovirus? How about "No-Mo-Virus!"
Look at the picture and let that soak in… free chips and guacamole.
Chipotle has been strenuously battling an image problem. Namely, that their burritos come with a side of E coli. Eventually the CDC found no real trend between the 50 people in 11 states who got very ill and their food. Despite this, Chipotle hired a crisis communications AOR.
Four days later, another rumor of norovirus in its food lifts into the air.
The company had to find a secret weapon, a way to bring people back to the fold regardless of their image issues.
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