Is Cannes Dropping 'Advertising' From Festival Title to Appeal to Broader Audience? CEO Says No

The Cannes Lions International Advertising Festival is the most prominent advertising festival in the world. This past year, the festival added a PR category for the first time, and awards were won by Weber Shandwick, MS&L Worldwide, Taylor and Ketchum.

Tony Burgess-Webb, Chief Marketing Officer and Executive Vice President, Hill & Knowlton, told PRNewser that PR submissions “were low” with 450 entries. “The number of the PR category entries that actually came from PR agencies was less than 43%, and the winning entry came from a Sydney-based ad agency,” he said.

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