IPR and Partners To Devise New Measurement Standards
The Institute for Public Relations has teamed with the Council of PR Firms, the Public Relations Society of America, the International Association for Measurement and Evaluation of Communication (AMEC), and the Global Alliance for PR and Communication Management to create a series of standards and best practices for PR measurement and research.
According to the IPR, the coalition will each tap agencies, clients, and others to come up with a set of standards that will be used voluntarily to analyze traditional media efforts, social media work, and corporate communications efforts.
Among those working on the project are David Michaelson, principal at David Michaelson & Company and Philippe Sadron, director of research at RF|Binder Partners.
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