IPG Shop Initiative Names Leader of Social Media Practice Prophesee
“Answering business questions is key,” says Raquel Krouse, the newly minted Senior-Vice President, Director at Prophesee, the social media division of IPG (NYSE: IPG) agency Initiative.
“There are a lot of tools out there that run reports. But what does that mean to your business? Our analysts provide that. They enable you to make sense of the data,” says Krouse, when asked how Prophesee is different from other social media-centric agencies.
Previously Vice-President, Practice Lead, Social Media at IPG’s Emerging Media Lab, Krouse recommended various IPG agencies to current and potential clients.
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