Even though there are some pretty cool looking magazine apps on the iPad, a study by MediaVest shows that people aren’t very interested in them.
The online poll of 1,500 18- to 34-year olds shows that accessing the Internet, managing personal calendars, watching video, and reading books are some of the preferred activities. However, David Shiffman, an SVP of research at MediaVest, says there’s still plenty of hope.
“Keep in mind that these apps are still being developed and introduced to consumers. We absolutely believe those are all going to rise in importance,” he told Ad Age.