Interview: Tom Chernaik, Co-Founder, Cmp.ly
As the debate continues on the implications of the FTC’s new disclosure guidelines for social media, one company has released a new URL shortener service that it hopes will become a standard. The new guidelines go into effect on December 1st.
Called Cmp.ly, the service provides “six standard disclosures that are intended to cover all material connection disclosures.” The disclosures include:
CMP.ly/0 – No connection, unpaid, my own opinions
CMP.ly/1 – Based upon a review copy
CMP.ly/2
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