Interview: Doug Harbrecht, Director of New Media, Kiplinger.com

How do you grow an online community for what traditionally has been an offline brand? How do you choose which social platforms to be active on, and how do you measure and make sense of it all?

These are some of the questions we asked Doug Harbrecht, director of new media for Kiplinger.com, the fastest growing Web site in the investing/personal finance magazine space.

Harbrecht joined Kiplinger in 2006 from BusinessWeek Online, where he was executive editor and prior to that, senior editor and online news editor.

Your title is Director of New Media for Kiplinger.com.

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