Intel Turns Down the Volume
After years of marketing and promotions resulting in a 2010 Interbrand ranking at number seven, it looks like Intel is prepared to tone down its presence as it builds its business in the consumer electronics area. The familiar “Intel Inside” sticker would interfere too much with the design of products like TVs. So now Intel really is just inside.
“Our customers are really trying to deliver industrial designs that are beautiful and elegant,” Jim Nucci, a brand manager at Intel, said in the New
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