Instagram for Brands: Two Steps Forward, One Step Back
Every brand on Earth is chomping at the bit to place official ads on the rapidly growing Instagram, but parent company Facebook continues to proceed with extreme caution.
While Mark Zuckerberg says he is very encouraged by the expansion of the image-sharing network, he clearly does not plan to open the commercial floodgates until he’s good and ready. In his own words, Instagram must first focus on “build[ing] community” before determining how best to use its considerable potential as an ad/marketing forum.
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