Indy500 Co-Opts Fans' Instagram Shots for Promo Campaign

A couple of weeks ago we had a very interesting discussion with the founder and CEO of VenueSeen, a new tool allowing users to simplify the process of creating and managing visual PR/branding/marketing campaigns. The company recently launched its biggest official project to date, so we thought we’d take the opportunity to highlight an Instagram branding effort done right.

The client is the Indianapolis 500, the classic Indy Racing League contest long considered one of the world’s three biggest motorsports events.

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