According to Public Relations Society of America (PRSA) numbers quoted in a Ragan.com story titled “Women Dominate the PR Industry: Why?,” nearly 85 percent of PR practitioners are women. And 73 percent of PRSA’s membership, which totals 21,000, are women.
Brenda Wrigley, chair of the PR department at Syracuse University, thinks the number of women in the industry is commensurate with the skills that women acquire during their college studies. Many women major in areas of the humanities and skills like writing, presentation, and event planning are right up their alley.
Still, there are inequalities. Women earn less than men, the story says, and 80 percent of top management is male. While the story notes that women are starting to make inroads into the top ranks, it also says that some are making a concerted effort to recruit men.
Why do you think women gravitate to PR in such overwhelming numbers?