In Case You’re Wondering Why Your Twitter Feed Has Turned Into the #DarkestTimeline…

By Tonya Garcia Comment

childish gambino communityIt was announced today that the NBC comedy Community has been cancelled after five seasons. The #darkesttimeline is a reference to a tagline that ended an episode of the show in season three.

Cast members have taken to Twitter one after another to thank fans and make the announcement about the show. The fans themselves have also added #RIPCommunity and #SixSeasonsAndAMovie to the list of associated hashtags.

Mashable says the show producer, Sony Pictures TV, can try and pitch the show to places like Netflix and Hulu.

The show, while never ranked high in the ratings, had a dedicated and loyal following. Because it’s always been iffy whether the show would make it from season to season, the cast members have been generating buzz on social media for some time. There was actually some surprise that the show made it as long as it did. According to Entertainment WeeklyCommunity “averaged 3.8 million viewers and a 1.6 rating in the 18-to-49-year-old demographic, including DVR playback” in its now final season.

But as we saw with Arrested Development, even when a show is gone, it doesn’t mean it’s forgotten. Fans finally got their additional season of that show. And in the case of Veronica Mars, a multimillion-dollar Kickstarter campaign led to the movie fans really wanted.

Once again, you really can’t underestimate the power of having a strong following. Supporters can save your brand when it’s down, and in some cases, bring it back from the dead.