Impact of 'USA Today' Changes on Media Plans
Recently, USA Today announced big changes – a massive round of layoffs (130 staff members) and a bigger focus on digital including content for the iPad.
USA Today has always been a top target for media relations outreach because of its large nationwide audience and the wide range of topics covered in its pages. But as the world has gone digital and audiences fragment, the newspaper has seen its circulation numbers drop.
PRNewser asked a couple of PR pros for their thoughts on the planned changes.
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