IKEA and Marriott to Launch Horsemeat and Sewage-Free Hotel Chain
IKEA, which we will always know as the world’s top paperboard dorm room furniture producer, has received a good bit of bad press recently for combining three things that do not go well together: food, horsemeat and “high levels of bacteria normally found in human and animal waste.”
While the Swedish retail giant works to recall its almond cakes from branches in more than 23 countries, its communications team would love to turn the public’s attention toward a slightly more encouraging development: a partnership with the Marriott hospitality chain which will help the company open a series of “budget” hotels across Western Europe over the next few years.
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