IBM’s SVP of marketing and communications Jon Iwata has been elected chairman of the Arthur Page Society, effective January 1, 2012. Iwata is a trustee for the organization, received the Society’s Hall of Fame Award in 2009, and was on the team that published the group’s 2007 white paper on business in the 21st century called “The Authentic Enterprise.”
On a daily basis, Iwata handles marcomms, branding, and citizenship at IBM, leading the company’s “Smarter Planet” strategy. And he worked with Watson when he was on Jeopardy!
Iwata succeeds FedEx’s SVP of global comms Bill Margaritis.
Elise Eberwein, US Airways EVP of people, communications, and public affairs, and Wendi Strong, EVP of corp comms at USAA.