Hyundai and Kia Issue Debit Cards to Solve PR Crisis
Buying a car is a major purchase. When selecting the best make and model, consumers factor in various elements, from style and color to gas mileage. In fact, with gas prices rising and environmental concerns growing, fuel economy can be the determining factor.
You can imagine the PR dilemma Hyundai and Kia face after admitting they overestimated the fuel efficiency of 900,000 cars. The U.S. Environmental Protection Agency discovered the discrepancy, reporting that gas mileages were inflated by 1 or 2 mpg in most cases but up to 6 mpg in some.
This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in