Hurricane a Big PR Win for...The MTA?
Yes, we’re still a little overwhelmed by all the Sandy stories, but we’d like to bring you another example of a brand that scored a PR win during the storm. This story is even more relevant because the brand in question, The Metropolitan Transportation Authority (MTA), has a generally terrible reputation–the public almost universally sees it and the crucial service it provides as a necessary evil (again, we don’t have any nifty links, so readers outside the NYC area will just have to trust us on this).
And yet, a very interesting Buzzfeed piece reveals the organization’s up-to-the-minute social media documentation of the Sandy crisis and the public’s overwhelmingly positive response.
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