HTC Taps Robert Downey Jr.'s 'Subversive Thinking' for New Campaign
What does HTC stand for, anyway? “Hold This Cat,” perhaps? Could it be “Hipster Troll Carwash?” Or maybe, “Humongous Tinfoil Catamaran.”
These are just a few of the possibilities suggested by HTC’s new spokesman, Robert Downey Jr., in the company’s just-launched “Change” campaign, the tagline for which is: “Here’s to Change.”
See what they did there?
New ads featuring Downey Jr., who has signed a two-year contract to be HTC’s “Instigator of Change,” will debut first on YouTube on August 15th and will also appear on television and in pre-movie spots.
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