How Zara Changed the Fashion World
You know Zara. You’ve heard of Zara. You’ve seen Zara around. The mid-range Spanish clothing maker is now the world’s largest fashion retail brand. How big is it? Top rival H&M operates about 2,500 branches around the globe, while Zara’s parent company Inditex has more than 5,900–including more than 2,000 in Spain alone.
In the midst of a recession that’s proven especially severe in that corner of Europe, Zara rose to the very top of the fashion business.
Yet
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