How Valuable Is Social Media Engagement, Again?
The headline here is truly an open question, because so many within the marketing/PR communities disagree. Here’s the tweet that inspired it:
A brand that replies to my tweet makes more of an impact on me than years and years worth of advertising could ever make.
— Gregg Weiss (@greggweiss) May 21, 2014
Gregg may be considered something of an authority on this issue since he serves as VP of social at MasterCard.
Yet many have other ideas.
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