How To: Plant An Item in Page Six

For publicists representing the Hollywood starlet of the moment or the popular downtown hang, there is perhaps nothing more important than a prime placement in “Page Six,” the New York Post‘s long running gossip column.

In a mediabistro.com “So, What Do You Do” interview from May 2009, editor Richard Johnson [pictured right] talked about working with PR, specifically, ‘Liar’s Corner,’ where he takes publicists to task when he catches them in a lie. “It’s so annoying because if you do a story and you hadn’t called them, they’d complain like crazy — ‘How dare you run that without calling!’ Then we called and you lied to us, so they can’t have it both ways,” he said.

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